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10 Essential Free SEO Tools to Boost Your Online Presence

In the digital age, having a strong online presence is crucial for businesses and website owners. Search Engine Optimization (SEO) is the key to improving your website's visibility and ranking on search engines like Google. While there are many paid SEO tools available, there are also several high-quality free SEO tools that can help you optimise your website and drive organic traffic. In this blog post, we'll explore 10 essential free SEO tools that can make a significant impact on your online success.

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Free SEO Tools

1.Google Search Console:

Google Search Console is a must-have tool for website owners. It provides insights into how Google's search engine sees your site, helps you monitor and resolve issues, and offers valuable information on search traffic and keywords.

Link: Google Search Console

How to Add Your Website to Google Search Console (Free toolFor SEO)

  • Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.

  • Go to Google Webmaster Tools.

  • Click “Add a property.”

  • Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar.

  • Click “Continue.”

  • Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

  • If your site supports both http:// and https://, add both as separate sites. You must also add each domain (for example,,, and

2.Google Analytics:

While primarily used for web analytics, Google Analytics also provides valuable SEO data. You can track user behaviour, site performance, and traffic sources to make informed decisions about your website's content and structure. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Link: Google Analytics

3.Google Keyword Planner:

Find the right keywords for your content with Google's Keyword Planner. Discover search volume, competition, and keyword suggestions to target your audience effectively. However, for all its power and versatility, there is one major drawback to Google’s keyword tool: you need a Google Ads account to use it.

Link: Google Keyword Planner

4.Yoast SEO:

If your website runs on WordPress, the Yoast SEO plugin is a game-changer. It helps optimize your content for search engines, providing real-time suggestions to improve your on-page SEO.

Link: Yoast SEO

5. SEMrush:

While SEMrush offers a premium version, its free plan provides essential data, including backlink analysis, keyword research, and site audit. It's a fantastic all-in-one tool for SEO enthusiasts. The Keyword Magic tool is accessed with the SEMrush free plan. When you utilise the keyword in the Magic tool, SEMrush delivers information regarding the most popular related keywords after you enter the starting keyword. Your search results are limited to 10 on the free plan. You can make use of SEMrush's Keyword Gap tool with the free plan as well.

Link: SEMrush Free

6.Moz Link Explorer:

Moz offers a free backlink checker tool, Link Explorer, which provides insight into your website's backlink profile, helping you identify areas for improvement.

Link: Ubersuggest


Ubersuggest is a comprehensive keyword research tool by Neil Patel. It offers keyword ideas, content ideas, and competitor analysis, helping you create an effective SEO strategy. The Ubersuggest extension will give you useful information about a particular keyword query not only on Google but also on YouTube, Amazon, and other websites.

Link: Ubersuggest

8.Ahrefs Backlink Checker:

Ahrefs offers a limited but useful free backlink checker tool that provides information on your website's backlinks, domain rating, and more. Link: Ahrefs Backlink Checker

9.Screaming Frog SEO Spider:

This desktop software allows you to crawl your website and identify technical SEO issues such as broken links, duplicate content, and missing meta tags. This tool help you in the technical seo. Link: Screaming Frog SEO Spider


AnswerThePublic is a fantastic tool for content ideas. It helps you discover what questions people are asking related to your niche, allowing you to create valuable, relevant content. Link: Answer The Public

By utilizing these free SEO tools, you can enhance your website's performance, boost organic traffic, and make informed decisions to improve your online presence. Remember that while these tools are free, some also offer premium versions with advanced features. Depending on your needs, you may consider upgrading for even more powerful SEO capabilities.

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